Webinars

Game Changers: How PF Holdings Built a Safety System That Runs at the Speed of Operations

Brady Gray, the technical writer behind the program, walks through exactly how he built their program, how it runs today, and what other safety teams can take from their approach.

Construction Manufacturing Oil + Gas
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About the Webinar

When preventable vehicle incidents started trending up at PF Holdings — a vertically integrated energy services company operating across oilfield services and manufacturing — they didn’t just retrain their crews. They built a system.

Using Novara Flex, PF Holdings designed a preventable vehicle incident (PVI) program that connects real-time incident reporting to automated retraining workflows and mandatory corrective actions — scaled across their entire portfolio of business units. The result: a 58% drop in highway-related incidents in a single year.

That’s one piece of a broader safety program that includes 120,000+ behavior-based safety observations annually, a TRIR of 0.29 (nearly 3x better than the industry average), an LTIR ten times better than the industry average, and zero regulatory citations. PF Holdings also earned back-to-back Gold Safety Awards from the Energy Workforce and Technology Council.

In this webinar, Brady Gray — the technical writer behind the program — walks through exactly how they built it, how it runs today, and what other safety teams can take from their approach.

You’ll learn:

  • How PF Holdings built a PVI program using Flex workflows, custom training modules, and automated reporting
  • How they scaled behavior-based safety observations to 120,000+ entries without a large safety team
  • What it takes to achieve a TRIR nearly 3x better than the industry average — and sustain it
  • How to connect incident data to corrective action documentation and retraining in a way that actually holds up

Watch Now

Brady Gray

Director of HSE, Silvi Materials

Brady has over 19 years’ experience in Technical Writing, People Management, and Project Management in the Energy and Transportation Industries. Brady has worked for PF Holdings since 2021 managing the creation and maintenance of Policies and Procedures across all departments for multiple different companies involving hydraulic fracturing services, mining, and manufacturing as well as managing their Novara Flex platform and providing support for employees of all our companies. Brady and team received the Platform Mastery Award winner at Novara’s 2025 Connect LIVE event.

Jeff Costlow

Director of Energy Solutions, Novara

Jeff Costlow is the Director of Energy Solutions at Novara and a safety and workforce development leader with more than 16 years of experience in the oil, gas, and mining industries. Throughout his career, he has helped organizations strengthen safety culture, develop frontline leaders, and improve operational performance through practical, experience-driven solutions.Jeff has led safety, training, and leadership initiatives across a wide range of operations, with expertise in safety culture, leadership development, competency management, regulatory compliance, incident investigation, emergency response, and workforce training. His field experience gives him a practical understanding of the challenges organizations face and how to implement sustainable improvements that drive both safety and business performance.At Novara, Jeff partners with energy companies to modernize their approach to safety, training, and workforce development through innovative technology and industry best practices. He is passionate about helping organizations build safer workplaces, stronger leaders, and more capable teams.


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